9 Tips for Great Design of Your Marketing Materials

By Admin 4 years ago
1) Don’t just hire a good designer. Hire someone who  has had plenty of experience designing business  collateral. Your designer needs to ask you the  right questions about the project. And he/ she  needs to be able to turn the design round  reasonably fast too.  
2) Write the copy first. I believe the copy drives the  project. (Unless this is a print ad, in which case the visual and headline will often dominate).  
3) Read your copy word for word to your designer. You’d be amazed how often designers don’t  understand the project because they haven’t been  properly briefed. Your designer is going to be  expressing in design the same persuasive arguments  that you / your writer will be articulating in words. 
4) Ensure that your designer communicates your branding  i.e. the values you are trying to communicate.  
5) Check that the copy is easy to read once it has  been laid out by your designer. If the design takes  too much attention to itself, then your readers won’t  be following your arguments.  
6) A professional designer will give you a creative brief:  he sets out on paper the brief as he understands  it. This includes the brand and the benefits of the  offer in question. The creative brief means misunderstandings get cleared up before it they are  too expensive to change.  
7) He’ll then present you with 2-3 design options for  your review, about 3 weeks later.  
8) Remember, you aren’t choosing the color for your  sports car, you are choosing the piece that best  reflects the brand and personality of your company or  offering.  
9) Finally your designer brings you the finished product. He instructs printers and oversees production.